How To Create Your 1st Landing Page Sales Web Site

Most one-page web sites (also called one-page sales letter websites or tiny web sites) have only 1 purpose — to sell a product or service. My transformation to the one-page web site strategy has been a hesitant one, as I hate examining all the revenue copy. However , the facts typically lie — one-page internet sites written such as a lengthy sales copy are probably the most effective ways to offer you merchandise online. A lot of people don’t actually read nearly anything online. Rather, they diagnostic a page, seeking out info that is bold, within a larger typeface size, in a different color, or in a bulleted format. For that reason, Internet marketers have realized that the most info about your item needs to capture the reader’s eyes because they scan the page.

Which you need to get started:

1 . A niched product for a great easily well-known target market. One-page web sites work best if you have an item for a incredibly specific niche market, like an eBook approach teach a parrot to talk, an e-course on how to begin your individual bead jewelry making business, or possibly a set of CDs on how to instruct yourself to play the keyboard. You need to be capable of identify and describe the target market, by determining the actual target market needs and what they’ll pay for (as well as how much they will pay) to what guides they read, what groups/associations do they belong to, and where they hang out both on- and offline. Ensure you know something about your target market before continuing to the next step.

2 . A domain name. The domain name for your one-page site ought to mirror or perhaps closely resemble your merchandise name, or possibly a prominent characteristic of your item. So , for example , if you are a hypnotist and you have a podcast that you are currently selling on how to use hypnosis to lose weight, then simply you’d prefer to try and get yourself a domain name like. Try and get the. com variant of your domain if possible, but if that’s not obtainable, seek out the hyphenated type of the. com domain name.

Assuming you have an existing web site, your domain can be sent and obscured to an inside page of the website in order that it appears like a different website without paying for additional hosting. is where I invest in all of my domains, plus they offer area forwarding and masking as a part of their website url registration service.

If you don’t currently have a web site, you have to determine what your online business needs will probably be in the next several months to determine what type of hosting and website solutions you might need.

2. A give-away. You have two goals for your one-page site: get the get in touch with info out of your visitors and convert them into spending money on customers. The easiest way to obtain get in touch with info by a visitor is to create a related information item (ebook, electronic tips booklet, special statement, podcast or other sound file, ecourse, video, etc . ) when the content is really compelling which the visitor happily parts with his/her term and primary current email address to obtain the cost-free giveaway. Also you can create a discount, say a trial period intended for $1, and offer access just to those who gives you their get in touch with info. By giving you their very own contact information, they may have become a warm lead and start to produce a relationship with them.

5. Your product. There are a variety of products you may create to sell online. Those that are least complicated to create and require little investment (other than your time and energy to create them) and are offered by an electric download involve an guide or wonderful report, a podcast (audio recording of an interview or telelcass), or perhaps an ecourse. Of these, should you have almost everything you need to create an ebook. I suggest that you file format in ebook in a word developing program, like Microsoft Expression. You’ll then simply want to format this into a locked PDF record so that really more difficult to illegally copy. I also encourage you to use a PDF FORMAT program that allows you to create clickable links in the document so your buyers can potentially click on sites from your e-book. I prefer the Adobe Snake charmer program to create PDF documents, as Clayish PDF comes with both of these features, but there are many of cheap or cost-free programs available that will permit you to convert fundamental word producing files to PDF data format.

To make the product more appealing, you need to have an appliance cover created. This kind of cover can in fact serve as the cover on the virtual item, and you can make use of it as an icon in emails and in your shopping cart as a visual representation of the product. There are a number of image artists whom create ebook and other merchandise covers, and there are several bits of software you can aquire to create your own. I never recently been too satisfied with the results from software, i really hire Heather Colman of, who does an amazing job.

5 various. A merchant account. In order to obtain payments, you must be able to consider credit card repayments online. The merchant account company needs to offer a “virtual terminal”, which lets you enter and process ventures online and cadre with your e-commerce software program. One of the most commonly used virtual terminal is the fact provided by. If you don’t want to invest in a merchant account, you can begin by making use of third-party cpus like PayPal or Clickbank account, but they give less flexibility than a complete merchant system.

6. Shopping cart application. Ultimately, your shopping cart software will be a workhorse in your case and enable you to automate many functions of the online business. The cart which i highly recommend can be,, which offers a wide selection of flexibility in how you list and deal products, gives buyers a 24-hour down load URL designed for downloading your electronic merchandise, has built/in autoresponders so that you can automatically contact your potential buyers, and an email broadcast function so that you can send out special notices to the clients or qualified prospects on your list.

7. A squeeze page. A squeeze page provides the visitor access to some little bit of information in return for the customer parting together with his name and primary email address. The knowledge has been “squeezed” out of the visitor, hence the name from the page. With this page you’ll be wanting to have an desirable graphic, persuasive headline, a shorter list of benefits that the visitor will receive in case the visitor provides you with his contact info right away, and an application for the customer to complete to receive the information.

8. The sales letter page. This is the key sales page of your one-page web page, containing a challenging sales letter with benefits of the product and testimonials of others who’ve applied the product, You will find a formula to get writing an efficient one-page sales letter site, and i also use a application called Fast Sales Letter Electrical generator, that helps me personally by asking me a series of questions that may enable myself to create the copy intended for the page. The formulation for a one-page sales letter web site is generally an attention-getting qualité, a strong starting statement, body of the notification that traces the features and benefits of what you’re offering, the actual offer itself, and then asking for the sale. Most internet pages are produced very in the same way. If you look at some web sites for the major Web entrepreneurs, you’ll find this style used again and again.

9. Follow-up automotive responders. The capability to continue to reach out and “touch” your prospective customers is key in developing a relationship with these people so that they push from a prospective consumer to a purchasing customer. I create a group of 6-10 possibly even autoresponders which might be sent out in the 3 weeks using a purchase to check in with the purchaser, or interest the purchaser within item. The shopping cart services I use includes autoresponders built-in. Other trusted autoresponder providers include and.

10.. Traffic to the site. Because your site is merely one web page, it will be virtually ignored in the organic search engine ranking process. There’s simply not enough content to warrant an excellent ranking about any keyword you might select. The easiest way to travel traffic to a one-page web-site is to get keywords, or perhaps pay-per-click marketing. Google’s Google adwords, and Yahoo’s Search Marketing (formerly Overture) are two of the best-known pay-per-click advertisers. Google is probably the least difficult with which to get started.

Completing a one page site won’t happen overnight. Yet , with a minor research, wonderful copywriting, and a marketing package in place, a one-page website can easily work as a profit center for your business.