How To Create Your First Landing Page Product sales Web Site

Most one-page web sites (also called one-page sales letter internet sites or tiny web sites) have merely one purpose — to sell a product or service. My change to the one-page web site technique has been a unwilling one, ?nternet site hate studying all the product sales copy. Yet , the facts typically lie — one-page web sites written like a lengthy sales letter are one of the effective ways to market you merchandise online. Most people don’t actually read nearly anything online. Instead, they study a page, seeking out info that is bold, within a larger font size, in a different color, or in a bulleted format. For that reason, Internet marketers have discovered that the most important information about your product needs to capture the reader’s eyes as they scan the page.

This is what you need to start:

1 . A niched item for an easily recognizable target market. One-page web sites might be best if you have an item for a incredibly specific niche market, as an eBook on how to teach a parrot to talk, an e-course on how to begin your own personal bead jewelry making business, or maybe a set of Cd albums on how to train yourself to play the keyboard. You need to be allowed to identify and describe your target market, from determining what the target market needs and what they’ll have the funds for (as well as just how much they will pay) to what guides they go through, what groups/associations do that they belong to, and where they hang out equally on- and offline. Be sure to know something about your target audience before proceeding to the next step.

2 . A domain name. The website name for your one-page site should mirror or closely resemble your item name, or maybe a prominent feature of your item. So , for example , if you are a hypnotherapist and you have a podcast that you have been selling to be able to use hypnosis to lose weight, after that you’d prefer to try and obtain a domain name like. Try and find the. com type of your domain name if possible, but since that’s not obtainable, seek out the hyphenated type of the. com domain name.

If you have an existing web site, your website name can be forwarded and obscured to an interior page of your website in order that it appears like another website without having to pay for additional hosting. is just where I purchase all of my domains, and they offer website url forwarding and masking as an element of their website url registration service plan.

If you don’t actually have a web site, you need to determine what your online business needs will probably be in the next several months to determine which kind of hosting and website expertise you might need.

several. A give-away. You have two goals for your one-page website: get the contact info out of your visitors and convert these people into shelling out customers. The easiest way to obtain contact info out of a visitor is always to create a related information item (ebook, electronic digital tips report, special record, podcast or other sound file, ecourse, video, etc . ) in which the content is indeed compelling that the visitor happily parts with his/her identity and primary email address to obtain the no cost giveaway. You may also create a discount, say a trial period to get $1, and gives access only to those who offers you their get in touch with info. By giving you the contact information, they have become a nice lead and you will start to develop a relationship with them.

four. Your product. There are any number of products you may create to market online. Those that are easiest to create and require minimal investment (other than your time to create them) and are readily available by an electric download consist of an e-book or distinctive report, a podcast (audio recording of any interview or telelcass), or perhaps an ecourse. Of these, you probably have almost everything you should create a great ebook. I propose that you format in guide in a word producing program, like Microsoft Expression. You’ll in that case want to format that into a locked PDF record so that it’s more difficult to illegally replicate. I as well encourage you to have a PDF program that allows you to create clickable links within your document so that your buyers may easily click on web sites from your e-book. I prefer the Adobe Palaestrian program to produce PDF files, as Clayish PDF offers both of these features, but there are lots of low-cost or totally free programs readily available that will enable you to convert basic word finalizing files to PDF formatting.

To make the product more desirable, you need to have a cover created. This kind of cover can in fact serve as the cover from the virtual merchandise, and you can work with it as a great icon in emails in addition to your e-commerce software as a aesthetic representation of the product. There are various of graphic artists who have create guide and other product covers, and there are several bits of software you can buy to create the own. I’ve never recently been too satisfied with the results from software, therefore i hire Heather Colman of, who does a terrific job.

your five. A merchant account. In order to gather payments, you should be able to consider credit card repayments online. Your merchant account provider needs to offer a “virtual terminal”, which allows you to enter and process financial transactions online and extrémité with your shopping cart software program. The most commonly used digital terminal is the fact provided by. Understand what want to invest in a payment processing, you can begin by utilizing third-party processors like PayPal or Clickbank account, but they give less overall flexibility than a full merchant service.

6. Shopping cart application. Ultimately, your shopping cart software is a workhorse for yourself and enable one to automate a large number of functions of your online business. The cart i highly recommend is definitely,, which offers a substantial amount of flexibility in how you list and pack products, provides buyers a 24-hour download URL meant for downloading your electronic product, has built/in autoresponders so that you can automatically follow up with your customers, and a message broadcast function so that you can submit special realises to the consumers or prospective on your list.

7. A squeeze page. A squeeze page offers the visitor access to some little bit of information as a swap for the visitor parting together with his name and primary email address. The info has been “squeezed” out of the visitor, hence the name on the page. For this page you’ll want to have an desirable graphic, compelling headline, a brief list of rewards that the visitor will receive in the event the visitor gives you his contact info instantly, and a form for the visitor to fill in to receive the information.

8. The sales letter webpage. This is the most important sales page of the one-page site, containing an extended sales letter with benefits of your product and testimonials of others who’ve applied the product, In which formula with regards to writing a highly effective one-page sales letter site, and I use a system called Immediate Sales Letter Generator, that helps myself by requesting me a number of questions that could enable me to create the copy just for the web page. The blueprint for a one-page sales letter web-site is generally an attention-getting heading, a strong starting statement, body of the document that sets out the features and benefits of what you’re offering, the actual deliver itself, and asking for someone buy. Most web pages are created very likewise. If you look at many of the web sites from the major Web marketers, you’ll find this kind of style employed again and again.

on the lookout for. Follow-up automobile responders. The capability to continue to touch base and “touch” your prospective customers is key in developing a romantic relationship with these people so that they maneuver from a prospective buyer to a purchasing customer. I usually create a group of 6-10 or so autoresponders which might be sent out over the 3 weeks carrying out a purchase to evaluate in with the purchaser, as well as to interest the purchaser in another item. The shopping cart provider I use provides autoresponders inbuilt. Other efficient autoresponder companies include and.

10.. Traffic to the site. Your own site is only one page, it will be almost ignored inside the organic search engine ranking method. There’s simply not enough content to warrant a very high ranking about any key word you might choose. The easiest way to drive traffic to a one-page web site is to invest in keywords, or perhaps pay-per-click promotion. Google’s Adwords, and Yahoo’s Search Marketing (formerly Overture) happen to be two of the best-known pay-per-click advertisers. Google is probably the simplest with which to get started on.

Completing a single page web-site won’t happen overnight. Yet , with a minor research, wonderful copywriting, and a marketing system in place, a one-page site can easily turn into a profit centre for your business.