The right way to Create Your 1st Landing Page Product sales Web Site

Most one-page web sites (also called one-page sales letter internet sites or mini web sites) have just one purpose — to sell an item. My transformation to the one-page web site strategy has been a unwilling one, ?nternet site hate studying all the sales copy. Yet , the facts don’t lie — one-page websites written such as a lengthy sales copy are probably the most effective ways to offer you item online. Most people don’t actually read whatever online. Instead, they understand a page, searching for info that may be bold, within a larger font size, in a different color, or in a bulleted format. For that reason, Internet marketers have discovered that the most information about your product needs to catch the reader’s eyes because they scan the page.

This is what you need to get going:

1 . A niched merchandise for a great easily identifiable target market. One-page web sites work best if you have a product or service for a very specific niche market, like an eBook in order to teach a parrot to talk, an e-course on how to start your private bead jewelry making business, or maybe a set of CDs on how to show yourself to play the piano. You need to be in a position to identify and describe your target market, out of determining the particular target market requires and what they’ll pay for (as well as just how much they will pay) to what journals they read, what groups/associations do they will belong to, and where that they hang out equally on- and offline. Make sure you know something special in your target audience before continuing to the next stage.

2 . Appropriate. The domain for your one-page site should certainly mirror or closely look like your merchandise name, or possibly a prominent characteristic of your merchandise. So , for instance , if you are a hypnotist and you have a podcast that you’re most likely selling in order to use self-hypnosis to lose weight, in that case you’d really want to try and obtain a domain name just like. Try and find the. com variant of your domain if possible, but once that’s not readily available, seek out the hyphenated release of the. com domain name.

In case you have an existing web page, your domain can be submitted and disguised to an interior page of your website in order that it appears like a different website without paying for additional hosting. is wherever I get all of my domains, plus they offer area forwarding and masking as a part of their domains registration product.

If you don’t currently have a web site, it is advisable to determine what your website needs will be in the next couple of months to determine what sort of hosting and website products you might need.

a few. A give-away. You have two goals to your one-page web site: get the speak to info out of your visitors and convert them into having to pay customers. The simplest way to obtain speak to info right from a visitor is to create a related information merchandise (ebook, electronic digital tips report, special record, podcast or other audio file, ecourse, video, etc . ) in which the content can be so compelling which the visitor happily parts with his/her term and primary email to obtain the absolutely free giveaway. You can even create a special offer, say a trial period meant for $1, and provide access only to those who gives you their contact info. By giving you their very own contact information, they have become a warm lead and you may start to produce a relationship with them.

5. Your merchandise. There are numerous products you are able to create to market online. Those who are least difficult to create and require minimal investment (other than your time and efforts to create them) and are obtainable by an electronic download include an guide or wonderful report, a podcast (audio recording of any interview or telelcass), or an ecourse. Of these, should you have almost everything you need to create an ebook. I might suggest that you file format in e-book in a word handling program, like Microsoft Expression. You’ll then simply want to format this into a locked PDF document so that it has the more difficult to illegally duplicate. I likewise encourage you to have a PDF program that allows you to create clickable links inside your document so that your buyers can simply click on web sites from your e-book. I prefer the Adobe Aerialist program to produce PDF documents, as Earthy PDF contains both of these features, but there are numerous of cheap or no cost programs available that will let you convert basic word handling files to PDF formatting.

To make the product more appealing, you need to have a protective cover created. This kind of cover can actually serve as the cover from the virtual product, and you can apply it as a great icon in emails and in your shopping cart as a visual representation of your product. There are a variety of graphical artists who create electronic book and other merchandise covers, and several items of software you can buy to create your own. I’ve never recently been too pleased with the results from software, i really hire Heather Colman of, who does an unbelievable job.

some. A payment processing. In order to gather payments, you should be able to take credit card payments online. Your merchant account company needs to give a “virtual terminal”, which allows you to enter and process deals online and extrémité with your e-commerce software program. The most commonly used online terminal is the fact provided by. Understand what want to invest in a merchant account, you can begin through the use of third-party processors like PayPal or Clickbank . com, but they present less versatility than a full merchant service plan.

6. Shopping cart application. Ultimately, your shopping cart software has to be workhorse available for you and enable you to automate many functions of your online business. The cart i highly recommend can be,, which offers a variety of flexibility in how you list and bundle products, offers buyers a 24-hour download URL pertaining to downloading your electronic product, has integrated autoresponders so that you can automatically contact your potential buyers, and an email broadcast function so that you can submit special notices to the clients or prospects on your list.

7. A squeeze page. A squeeze page supplies the visitor usage of some part of information in return for the visitor parting along with his name and first email address. The information has been “squeezed” out of the visitor, hence the name in the page. On this page you’ll want to have an eye-catching graphic, convincing headline, a brief list of rewards that the visitor will receive if the visitor gives you his speak to info quickly, and a form for visitors to fill out to receive the info.

8. The sales letter site. This is the main sales page of your one-page website, containing long sales letter with benefits of your product and testimonials of others who’ve utilized the product, There’s a formula just for writing a highly effective one-page sales copy site, and I use a program called Immediate Sales Letter Generator, that helps me by asking me a group of questions which will enable me to create the copy just for the page. The mixture for a one-page sales letter site is generally a great attention-getting head line, a strong starting statement, body of the correspondence that traces the features and benefits of what you’re providing, the actual offer itself, and asking for the sale. Most web pages are designed very in the same way. If you look at any of the web sites on the major Web entrepreneurs, you’ll find this style used again and again.

on the lookout for. Follow-up automotive responders. The capacity to continue to touch base and “touch” your potential customers is key in developing a romantic relationship with these people so that they complete from a prospective buyer to a getting customer. I usually create a group of 6-10 roughly autoresponders which have been sent out over the 3 weeks pursuing the purchase to check on in with the purchaser, or to interest the purchaser within item. The shopping cart service plan I use seems to have autoresponders inbuilt. Other reliable autoresponder providers include and.

10.. Visitors the site. Your own site is only one site, it will be almost ignored inside the organic search engine ranking process. There’s simply not enough happy to warrant a very high ranking upon any keyword you might select. The easiest way to drive traffic to a one-page internet site is to invest in keywords, or pay-per-click promoting. Google’s Adwords, and Yahoo’s Search Marketing (formerly Overture) will be two of the best-known pay-per-click advertisers. Google is probably the least difficult with which to begin.

Completing a single page website won’t happen overnight. Yet , with a tiny bit of research, great copywriting, and a marketing schedule in place, a one-page website can easily turn into a profit centre for your business.