Tips on how to Create Your 1st Landing Page Product sales Web Site

Most one-page web sites (also called one-page sales letter internet sites or mini web sites) have only one purpose — to sell a product or service. My conversion to the one-page web site strategy has been a hesitant one, as I hate browsing all the product sales copy. Nevertheless , the facts don’t lie — one-page sites written like a lengthy sales letter are probably the most effective ways to offer you merchandise online. The majority of people don’t essentially read nearly anything online. Rather, they check out a page, searching for info that is bold, in a larger typeface size, within a different color, or in a bulleted format. Subsequently, Internet marketers have realized that the most info about your merchandise needs to catch the reader’s eyes because they scan the page.

Here’s what you need to get going:

1 . A niched product for an easily well-known target market. One-page web sites work best if you have an item for a very specific niche market, like an eBook to be able to teach a parrot to talk, an e-course on how to start off your individual bead creating jewelllery business, or possibly a set of CDs on how to show yourself to perform the keyboard. You need to be qualified to identify and describe the target market, from determining what the target market demands and what they’ll spend on (as very well as how much they will pay) to what training systems they read, what groups/associations do they belong to, and where they hang out both on- and offline. Be sure you know something about your target market before going forward to the next stage.

2 . A domain name. The domain name for your one-page site ought to mirror or closely resemble your item name, or a prominent characteristic of your product. So , for example , if you are a hypnotherapist and you have a podcast that you’re most likely selling approach use self-hypnosis to lose weight, after that you’d really want to try and have a domain name like. Try and find the. com type of your domain name if possible, when that’s not readily available, seek out the hyphenated variation of the. com domain name.

If you have an existing web-site, your website name can be submitted and disguised to an inside page of your website in order that it appears like a separate website without having to pay for additional hosting. is where I get all of my personal domains, and offer domain forwarding and masking as an element of their domain registration assistance.

If you don’t already have a web site, you have to determine what your internet business needs will be in the next several months to determine what kind of hosting and website services you might need.

two. A give-away. You have two goals for your one-page website: get the speak to info from the visitors and convert all of them into forking out customers. The easiest way to obtain contact info out of a visitor is usually to create a related information item (ebook, electronic tips report, special record, podcast or perhaps other music file, ecourse, video, etc . ) in which the content can be so compelling that visitor happily parts with his/her term and primary email to obtain the totally free giveaway. You may also create a promotion, say a trial period with regards to $1, and provide access just to those who gives you their speak to info. By providing you their contact information, they have become a warm lead and you could start to build a relationship with them.

4. Your item. There are numerous products you are able to create to offer online. The ones that are least difficult to create and require minor investment (other than your time and efforts to create them) and are available by an electronic download incorporate an e-book or particular report, a podcast (audio recording associated with an interview or telelcass), or perhaps an ecourse. Of these, you probably have almost everything you should create a great ebook. I suggest that you format in guide in a word handling program, just like Microsoft Term. You’ll therefore want to format it into a locked PDF doc so that really more difficult to illegally copy. I likewise encourage you to use a PDF program that allows you to create clickable links in your document which means that your buyers can possibly click on web sites from your e-book. I prefer the Adobe Snake charmer program to create PDF documents, as Tiling PDF has got both of these features, but there are numerous of cheap or totally free programs readily available that will let you convert simple word digesting files to PDF format.

To make your product more pleasing, you need to have an appliance cover created. This kind of cover can certainly serve as the cover in the virtual merchandise, and you can utilize it as a great icon in emails and your e-commerce software as a image representation of your product. There are a lot of graphical artists who have create guide and other merchandise covers, and there are several pieces of software you can purchase to create the own. We’ve never been too pleased with the comes from software, therefore i hire Heather Colman of, who does an incredible job.

five. A merchant account. In order to gather payments, you ought to be able to take credit card repayments online. Your merchant account business needs to give a “virtual terminal”, which allows you to enter and process deals online and extrémité with your shopping cart software program. One of the most commonly used electronic terminal is the fact provided by. You’re want to purchase a merchant service, you can begin by making use of third-party processors like PayPal or Clickbank account, but they deliver less overall flexibility than a total merchant support.

6. Shopping cart application. Ultimately, the shopping cart software will be a workhorse for you personally and enable one to automate a large number of functions of your online business. The cart i highly recommend is usually,, which offers significant amounts of flexibility in how you list and bundle products, gives buyers a 24-hour download URL for downloading the electronic product, has built/in autoresponders so that you can automatically follow up with your potential buyers, and an email broadcast function so that you can submit special realises to the customers or qualified prospects on your list.

7. A squeeze page. A squeeze page offers the visitor use of some little bit of information in exchange for visitors parting along with his name and primary email address. The knowledge has been “squeezed” out of the visitor, hence the name for the page. For this page you’ll want to have an desirable graphic, compelling headline, a brief list of rewards that the visitor will receive in case the visitor will give you his get in touch with info quickly, and a form for visitors to fill out to receive the info.

8. The sales letter site. This is the key sales page of your one-page web-site, containing a good sales letter with benefits of your product and testimonials more who’ve employed the product, There’s a formula meant for writing a highly effective one-page sales copy site, and I use a course called Quick Sales Letter Electrical generator, that helps me by asking me a group of questions which will enable me to create the copy meant for the webpage. The mixture for a one-page sales letter internet site is generally an attention-getting heading, a strong beginning statement, body of the letter that traces the features and benefits of what you’re providing, the actual deliver itself, and after that asking for the sale. Most web pages are produced very in the same way. If you look at some of the web sites of this major Web entrepreneurs, you’ll find this kind of style utilized again and again.

9. Follow-up auto responders. The cabability to continue to reach out and “touch” your potential customers is key in developing a relationship with them so that they move from a prospective consumer to a getting customer. I usually create a group of 6-10 roughly autoresponders that happen to be sent out over the 3 weeks using a purchase to evaluate in with the purchaser, or to interest the purchaser in another item. The shopping cart service I use contains autoresponders built in. Other dependable autoresponder companies include and.

10.. Traffic to the site. Because your site is merely one page, it will be virtually ignored in the organic search engine ranking method. There’s simply not enough content to warrant an increased ranking in any keyword you might choose. The easiest way to travel traffic to a one-page website is to purchase keywords, or pay-per-click promotion. Google’s Adwords, and Yahoo’s Search Marketing (formerly Overture) happen to be two of the best-known ppc advertisers. Yahoo is probably the least difficult with which to get started.

Completing a one page site won’t happen overnight. Yet , with a minor research, wonderful copywriting, and a marketing plan in place, a one-page internet site can easily work as a profit center for your business.